Increasing Sales for Independent Designers

Finding the right journalists who can reliably promote your practice is a priceless addition to every studio.

What we do: We establish a network of journalists who are in contact with your studio directly. Our process starts by:

1. Developing your long-term PR strategy with timelines and action plans.
2. Initiating contact to 2.000 journalists in contemporary design, directly from your email address of choice.
3. Segmenting journalists for personalized messaging as well as A/B to Z test for the best possible communication.

Once contacts and networks are established, you can rely on a network of press articles to be released on a schedule that fits your own launches and timelines.

Why choose us: We have proven outreach methods that increase the chances of being seen as well as a history of successful lead generation initiatives. Our contact lists are pre-qualified and our experience is solely focused on growing independent contemporary design practices.

Timelines: This is a minimum 6 month commitment. The 1st month is a warming phase – drafting various copywrites as well as testing email deliverability. In months 2 – 6, roughly 400 emails are sent per month.

Pricing: Starts at €500 per month

Launching a new collection takes time and it is important to start planning promotions before the day arrives.

What we do: We establish a plan with clear timelines and actions to maximize the launch visibility. Our process starts by

1. Developing a plan and timeline for how to best expose your pieces, based on manufacturing timelines and seasonality.
2. Creating a content plan including PR, social media, and newsletters.
3. Developing and A/B testing communication for specific press, key journalists, as well as your overall audiences.
4. Uploading and launching to the necessary sales channels, while negotiating beneficial deals for first exposure.

Timelines: This is a 3-6 month project commitment, dependent on your current network status. The 1st month is a strategy planning to identify markets, keywords, and audiences – and the remaining months are execution, growth, and evaluations.

Pricing: Starts at €350 per month

There are various sales, press and marketing projects that can be developed at anytime – or to receive a second opinion on.

What we do: Some projects can include, but are not limited to,

• Marketing Campaigns: Targeted launches and strategies to specific markets that increase visibility and sales.
• SEO: Technical audits, content planning, cluster strategies, and general evaluations.
• Trade Program: Development, evaluation, and growth strategies.
• Product Pricing: Analyze existing pricing. and benchmark against the market via data.
• PR: Development and distribution of press releases and press kits.
• Website Development: Creating an SEO optimized website, storefront & blog.
• Social Media: Developing campaigns, UGC content plans, and influencer partnerships.

Timelines: This is on a case by case basis and can be further established via a call.

Pricing: Starts at €250 for a project

Sometimes it is good to have a partner to bounce ideas off of and provide second opinions. That is why we offer standby and on call consultations to help you when you need it most.

What we do: Think of us more as a coach than a consultant. We understand that being an independent designer can sometimes be draining – and it is good tom not only have someone to bounce ideas off of, but someone to ensure that you stick to your goals and timelines. Together, we can develop strategies and stick to the goals and timelines that are motivating and achievable.

Timelines: This is a minimum 3 month commitment

Pricing: Starts at €250 per month